![]() Real Geeks includes a robust customer relationship manager (CRM), an IDX real estate website, lead generation landing pages, email and SMS marketing, automated market reports, and additional integrations. If you see multiple marketing channels that are likely to be effective, consider using an all-in-one tool like Real Geeks to streamline these tasks. Sample Real Geeks home valuation landing page (Source: Real Geeks) Take a look at the examples below for inspiration: On the other hand, experienced agents can create goals based on progress made during previous years. If you’re a new agent, your goals can be a bit more general until you have a better understanding of your business. Then create a measurable goal for each one, with each goal statement including how you plan to reach the goal and how you will measure your progress. Here are some of the real estate marketing mediums to include as you set your marketing goals:Ĭonsider each potential marketing strategy, as well as recent real estate marketing statistics, to determine which mediums to focus on. Start by splitting your potential marketing plans into categories, like print materials, online ads, email, and social media, so that you can be very specific with your goals and metrics. It’s important to find a balance in your strategy so that you aren’t spread too thin or dependent on a single marketing strategy. Successful marketing plans for real estate agents use a combination of platforms and strategies to maximize exposure to your business. Now that you’ve laid the groundwork with your business plan, it’s time to identify your general marketing goals for your real estate business. Start by reading our guide, How to Write a Real Estate Business Plan, and download the free business plan template to get off to the right start. It can be a simple process with the right resources and tools, and it is a vital step to creating a successful real estate agent marketing plan. If you have not yet written a business plan and calculated your income goal, don’t hesitate. By understanding your goals and progress, you’ll be able to make plans more accurately that move the needle and help you reach and surpass your goals. On the other hand, if you’ve been in the industry for several years, review your previous year’s goals to understand which strategies were successful, which goals you achieved, and the goals to adjust for the upcoming year. This will give you an idea of how to plan your goals while being realistic to the industry standards for first-year real estate agents. Ask a mentor or colleague for insight about their first year in real estate and their progress in closing deals, marketing, and generating leads. If you are new to the real estate industry, setting initial goals may seem difficult because you have no past experience or data to refer to. Set times to measure progress, revisit, and adjust your plan. ![]() ![]() Specific and measurable goals for your real estate business.Strengths, weaknesses, opportunities, and threats (SWOT) analysis.Mission statement (e.g., Keller Williams Realty Inc.’s mission is to “empower communities where everyone belongs, and anyone can thrive”).Other than monetary goals, your business plan should include the following components:
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